The model is from an Yves Saint Laurent ad that was pulled from Elle UK due to the model being too skinny but was allowed in the US. Moreover, last year France, fashion capital, voted against thin models to crack down on anorexia.
http://www.twcc.com/articles/2015/06/11/w/why-did-elle-magazine-pull-an-ad-featuring-a-skinny-model
http://www.theguardian.com/fashion/2015/apr/03/france-bans-skinny-models-crackdown-anorexia